A TXT record is text in free, human-readable form, which is associated with an Internet domain as a DNS record for one purpose or other. The most common use of a TXT record is to add your site to an Internet search engine or to an analytics platform, that offers details about the traffic to your website. Setting up this sort of a record may serve as confirmation that you're the domain name owner and they'll provide the content that you need to include as the value when you create the record. Another use of a TXT record is to verify that an e-mail message is sent by the domain address owner and from a reliable web server - this is the so-called SPF protection, which helps prevent any electronic address created under your domain name to be forged and unauthorized people to send junk mail making it appear like it was sent from your own mailbox. You can include any other info you want to be associated with your domain address in a TXT record as well.